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Awesome story behind Be Sprucy!

Updated: Mar 28, 2022

Hey Be Sprucy Family! I am going to tell you the story behind the brand which we all know today as Be Sprucy. It all started from a small problem of not finding a clean washroom.

I always believe that, poor sanitation is linked to transmission of diseases such as diarrhea, adenoviruses, HFMD, UTI etc. With the vision to reduce the diseases and conditions occurring from poor sanitization, I had this idea in mind from early 2016. The moment of epiphany came when I was travelling, and I couldn’t find a clean toilet. I started working on this project since 2018.

Today, Be Sprucy is more than just an idea. Since our launch in 2020, we are expanding at a very fast pace. We are recently funded by Futurpreneur and BDC. The company now has presence on the OTC retailers across Canada. The success is largely because of word-of-mouth and digital marketing initiatives. Be Sprucy is a customer-focused and agile brand, operating in a growing hygiene market and addressing important areas of concern in the personal hygiene segment.

Proudly manufactured in Canada

Today, our products and select accessories made right here at home and shipped worldwide.

Be Sprucy also run a parallel social impact program called “Hope For Women”. The motive behind the program is to help women in low- and middle-income countries who manage menstrual cycles with great difficulties.

Currently, Be Sprucy is selling a range of personal hygiene products, however company’s first product was a hand sanitizer and is continued to be the best seller. The brand which is build on customer trust, positive reputation, Invention, sustainability and social consciousness, is now aiming to become world’s top personal hygiene company.

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Be Sprucy products are made in Canada, They can be purchased from the website,, and local retailers.

Wishing you all tons of love, health, and happiness!

- Ankur , Founder at Be Sprucy Inc.

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